History
2007 HE Material was established, and started working with Chunghwa Telecom in Taiwan
2008 Started B2C internet business in Taiwan
2009 Started to develop mobile phone accessories
2010 Started to provide OEM and ODM service for mobile phone accessories
2011 Invested China factory
2012 Started to use apbs brand on the market
2013 Started to sell authorized products, such as LINE, Sanrio, in Taiwan
Brand Story
Athena- apbs brand was established in 2012, an era full of creativity and innovation in science and technology. Our superior design team always insists on perfect design to display on the market, just like Athena, the God of Handicraft.
Personalized- apbs spares no effort to make UNIQUE product with fashion design for every customer. We wish to bring our customers great satisfaction, just like apbs specailly designs the product for them.
Brilliant- To ensure every product’s quality, apbs strictly selects all materials, including cloth, cover, ironware. 3C-Technology originally focuses on males, but in recent years, more and more females concern a lot about 3C products as well. Therefore, apbs would like to design more products for female group.
Soft- apbs has 3 design principles- artistic, using-friendly, and soft. Every products must be especially designed in good protection and makes users comfortable.
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